Monday, September 28, 2009

Through discovery comes ownership

As part of my preparations/hoop-jumping to become a certified public school teacher, I was required to take educational theory classes to better understand how students learn best. Much of the educational theory I learned in college didn’t mean much at the time; however, once I began teaching I saw the value of some of the ideas I learned years earlier. One such idea is that the best learning comes through discovery in which the student attains ownership in their ideas.

Imagine the power of people discovering veganism on their own and realizing ownership.

People go vegan in many ways. Maybe a friend or family member introduced them to veganism. Perhaps a stranger handed them a brochure or maybe they heard their favorite celebrity talk about animal rights. Some people discover veganism all by themselves.

The internet is the perfect place for discovering veganism. People do searches on certain unrelated terms and stumble upon animal rights and/or veganism and may or may not continue looking depending on their interest level or the web site’s appeal. The key to getting people to go vegan is to spark their curiosity so they will take it upon themselves to investigate and discover veganism by their own efforts ultimately attaining ownership.

When sparking curiosity, less is often more. This is what makes my business cards so effective. Another effective variation of the card is worded for parents:

Front reads: Want your child to live 10-12 years longer?
Back reads: Go to your favorite search engine and look-up "vegan"

“The whole art of teaching is only the art of awakening the natural curiosity of young minds for the purpose of satisfying it afterwards” Anatole France

We are living in the information age and the truth shall set us free.

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